The AI Agent Decision: What to Automate, What to Augment, What to Leave Alone

A practical framework for deciding where AI agents belong in your organization

The Rise of the AI-Augmented Medical Affairs Team

New research from management consulting firms reveal how leading Medical Affairs teams are redesigning roles for the AI era.

The Rise of the AI-Augmented Medical Affairs Team

New research from management consulting firms reveal how leading Medical Affairs teams are redesigning roles for the AI era.

From Data to Wisdom: The Rise of Decision Intelligence

Discover how Decision Intelligence fuels smarter, faster, and more resilient organizations.

From Instinct to Intelligence: Why Medical Affairs Needs Decision Architecture

The next evolution in Medical Affairs isn't more AI tools. It's better thinking.

Agentic Systems in Action: Turning Insights into Real-Time Medical Strategy

AI Agents and the End of the Slide Deck

Why your next MSL field tool won’t be PowerPoint, but a conversational agent trained on real-world evidence.

The End of Easy Data: How Privacy Laws Will Transform Pharma Scientific Engagement

The era of readily available third-party healthcare data is ending. New privacy regulations will fundamentally reshape how pharmaceutical companies engage with healthcare professionals in scientific and educational contexts — and most Medical Affairs organizations aren’t prepared.

The Omnichannel Mirage: Why 7 in 10 Pharma Scientific Topic Journeys Die at the Moment of Truth

We've perfected the omnichannel roadmap. But most still shatter at the exact moment they need to work: when the HCP is ready to engage.

The Question That Helps Leaders Cut Through the Noise of Everything

The leaders who win in coming years won’t have better answers — they’ll have better questions.

AI-Driven Consulting: The Strategic Operating System for the Next Decade

Synthetic Thinking: The User Manual

How to Build Your Own AI-Augmented Decision System

How Medical Affairs Leaders Can Sharpen Their Strategic Thinking