The AI Clinical Tool Is Now a Digital Engagement Channel. Is Medical Affairs Designed for It?

67% of physicians use AI tools daily. OpenEvidence logs 20 million clinical consultations per month. Medical Affairs digital engagement strategy was not designed for this environment. A five-step framework for how it needs to evolve.

Medical Affairs Builds the Science. AI Decides Who Finds It.

The content your team produces is accurate, peer-reviewed, and compliant. The question is whether it exists anywhere a physician, a payer, a patient, or an AI system can actually find it.

The Rise of the AI-Augmented Medical Affairs Team

New research from management consulting firms reveal how leading Medical Affairs teams are redesigning roles for the AI era.

Measuring the Closure of Unmet Medical Needs

How Medical Affairs Can Drive Patient Outcomes Through Strategic Physician Targeting

The Omnichannel Mirage: Why 7 in 10 Pharma Scientific Topic Journeys Die at the Moment of Truth

We've perfected the omnichannel roadmap. But most still shatter at the exact moment they need to work: when the HCP is ready to engage.

How Medical Affairs Leaders Can Sharpen Their Strategic Thinking