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Healthcare

Medical Affairs


The Rise of the AI-Augmented Medical Affairs Team

The Rise of the AI-Augmented Medical Affairs Team

New research from management consulting firms reveal how leading Medical Affairs teams are redesigning roles for the AI era.

Nov 12, 2025

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1 min read

Measuring the Closure of Unmet Medical Needs

Measuring the Closure of Unmet Medical Needs

How Medical Affairs Can Drive Patient Outcomes Through Strategic Physician Targeting

Sep 6, 2025

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10 min read

The Omnichannel Mirage: Why 7 in 10 Pharma Scientific Topic Journeys Die at the Moment of Truth

The Omnichannel Mirage: Why 7 in 10 Pharma Scientific Topic Journeys Die at the Moment of Truth

We've perfected the omnichannel roadmap. But most still shatter at the exact moment they need to work: when the HCP is ready to engage.

Aug 25, 2025

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7 min read

How Medical Affairs Leaders Can Sharpen Their Strategic Thinking

How Medical Affairs Leaders Can Sharpen Their Strategic Thinking

Mar 18, 2025

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5 min read

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