The Critical Thinking Playbook: From Complexity to Clarity in Medical Strategy

Steve Jobs once said:

“When you first start off trying to solve a problem, the first solutions you come up with are very complex. But if you keep going, you can usually arrive at something elegant and simple.”

This perfectly captures the challenge of building an effective medical strategy for a therapy area. At first, the plan is complex—multiple stakeholders, diverse channels, evolving data, and a flood of competing priorities. But great strategy isn’t about doing everything; it’s about focusing on what truly matters.

The key? Critical thinking. It helps cut through the noise, refine ideas, and drive impact. Below is the playbook I useto break down complexity and create medical strategies that resonate.