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Proving the Value of Medical Affairs: A Blueprint for Leaders
How Heads of Medical Affairs Can Showcase the Impact of Their Function
Div Khetia
January 01, 2025
Welcome to Level Up!
Welcome to the first edition of LevelUp, where I share actionable insights at the intersection of medical affairs, leadership, and strategic brand management. Whether you’re a seasoned professional or an emerging leader in the healthcare industry, this newsletter is designed to empower you with ideas, trends, and tools to thrive in a rapidly evolving landscape.
In this issue, we’re tackling a critical topic for leaders in Medical Affairs: how to demonstrate the value of your function within the broader organization.
Medical Affairs has evolved into a strategic partner in driving brand and therapy success, but communicating its value to key stakeholders—executive leadership, commercial teams, and R&D—remains a challenge. Today, I’ll share practical considerations and a framework to help Medical Affairs leaders quantify and showcase their impact effectively.
Why Demonstrating Value Matters
Medical Affairs operates at the intersection of science, strategy, and execution, but its contributions are often less visible compared to commercial or R&D teams. This can result in underinvestment or misalignment with broader organizational goals.
By proactively demonstrating value, you:
Secure Leadership Buy-In: Ensure continued investment in resources, tools, and personnel.
Drive Cross-Functional Alignment: Highlight how Medical Affairs enables success for R&D, commercial, and access teams.
Elevate Organizational Perception: Position Medical Affairs as a critical function for achieving patient-centric and business outcomes.
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