The Multimillion Dollar Mistake Lurking in Your Content Strategy

Hi there,

In this edition, I want to unpack a costly—but often invisible—problem: the relentless focus on creating more content instead of the right content. If your team is churning out assets without a sharp focus on what your audience actually needs—and how they prefer to learn—this one’s for you.

This article will show how volume-based content strategies drain budgets, miss impact, and limit your ability to be present where it matters most: the moment of learning or decision-making. You’ll also find practical steps to shift toward a leaner, smarter content model.

Let’s dive in.

More content doesn’t always mean more impact. In fact, producing a high volume of assets without clear insight into audience needs or preferred learning styles can be one of the most expensive mistakes in digital engagement.

Many content teams are measured by output—number of assets created, campaigns launched, or slide decks built. But without grounding content strategy in data and distribution, organizations risk flooding channels with information that’s irrelevant, redundant, or poorly formatted.

Here’s how that plays out—and how to shift to a more efficient, high-impact approach.

1. The Content Overproduction Trap

Teams often operate under pressure to deliver “enough” content to fill the pipeline, meet internal stakeholder requests, or cover every possible topic. But quantity isn’t a proxy for value.

Hidden Cost: Budgets balloon with asset development costs—copywriting, design, approval cycles—while engagement stays flat. Resources that could go toward smarter distribution are spent on content that may never be seen.

Solution: Shift from a volume-based mindset to a needs-based model. Use engagement data, field force insights, and search trends to identify actual content gaps. Focus efforts on those areas.

2. Missing the Multiformat Opportunity